Career
OCT 2020 - Present
Director of Product Technology
Foxtel Group
Leading technology for the Streaming and Advertising division, reporting to both the Group CTO & CEO of Streaming & Advertising. Responsible for driving innovation, growth, and operational excellence across flagship products, including Kayo Sports, BINGE, and Foxtel Media, leading a team of 250+ professionals.
• Led strategic initiatives and advised C-levels on aligning technology with business goals, managing an $80M+ budget to drive customer value, engagement, and revenue growth across multiple product roadmaps.
• Drove subscriber growth to 3M+ across Kayo and BINGE, increasing ad revenue by 40% ($250M+) and ad serve rates by 300% through customer-first innovations and platform enhancements.
• Reduced tech-related churn by 58%, mitigating 70,000 potential churn and reducing 10,000 cancellations through improved product performance and the introduction of the "Uninterrupted Streams" metric.
• Improved app ratings from 1.7 to over 3 stars by addressing customer pain points and aligning engineering teams to resolve key issues.
• Led the launch of Hubbl product, utilising Salesforce for e-commerce and customer systems, unlocking cross-selling and third-party integration revenue streams.
• Architected an enterprise DevOps pipeline, reducing build times from 6 hours to 10 minutes and cutting release cycles from 3 months to 2 weeks.
• Scaled engineering and tech functions to offshore delivery centres, ensuring continuity, high standards, and 20% cost optimisations.
• Designed and executed team restructuring, introducing an individual contributor track and improving operational efficiency by 18%.
• Mentored and developed emerging leaders, fostering a culture of growth and accountability.
• Led the transformation to a product-led organisation, aligning cross-functional teams with customer value creation and improving operational efficiency.
• Developed and implemented cybersecurity frameworks to ensure compliance with global standards and protect millions of user accounts.
OCT 2019 - SEP 2020
Solutions Architect
BINGE
Collaborated with executive leadership, including the Chief Product Officer and Technology Director, to lead BINGE's launch, aligning product and technology strategy with business goals.
• Architected a scalable platform using AWS for 10,000+ hours of content at launch, expanding to 20,000+ hours within 12 months, guiding a team of 80+ engineers.
• Implemented a microservices architecture, transforming legacy systems to support rapid user growth, increasing platform reliability by 35%.
• Expanded integration of subscription management systems and enhanced device compatibility across platforms, driving subscriber growth to 300,000+ by September 2020.
• Ensured platform security using Akamai Security and Bot Management, along with Digital Rights Management (DRM) to comply with studio content protection rules.
OCT 2018 - SEP 2019
Solutions Architect
Kayo Sports
Collaborated with executive leadership, including the Chief Product Officer and Technology Director, to lead Kayo’s launch, aligning product and technology strategy with business goals.
• Architected a cloud platform on AWS for 30,000+ hours of content, partnering with Cricket Australia, resulting in subscriber growth from 100K to 400K+ in Year 1.
• Designed acquisition, identity, and subscription systems, as well as streaming for 50+ sports, optimising performance with dual CDNs (Akamai & AWS) for high concurrency and low latency.
• Scaled infrastructure for peak events, supporting hundreds of thousands of users while leading an engineering team of 80+.
AUG 2016 - SEP 2018
Solutions Architect
FOX SPORTS AUSTRALIA
Drove technology strategy and architecture, leading 40+ engineers to scale digital platforms.
• Launched OTT products (WatchAFL, WatchNRL), opening new markets and unlocking new revenue streams through strategic partnerships with the AFL and NRL.
• Consolidated on-premise platforms into AWS cloud, reducing costs by 20% and improving scalability, engagement, and performance for 4M+ users.
• Migrated real-time messaging from Parse (Facebook) to Braze, boosting customer engagement
Aug 2011 - Jul 2016
Web Engineering Manager
FOX SPORTS Australia
Led the digital transformation of FOX SPORTS, scaling the web engineering team from 1 to 10, and driving significant growth across digital platforms.
• Delivered a multi-year roadmap for 4 platforms, resulting in 200% traffic growth and enhanced user experience through a full-stack re-architecture (React, Node, AWS).
• Implemented agile and DevOps practices, improving productivity by 30% and reducing time-to-market by 40%.
• Developed a user acquisition strategy that increased conversions and revenue by streamlining registration and paywall systems.
May 2008 - Aug 2011
Web Engineering Manager
trueLogic
Led the transformation of retail e-commerce platforms for clients in a fast-paced digital agency environment. Focused on modernising platforms and processes to drive measurable results.
• Modernised e-commerce platforms, boosting online conversion rates by 30%.
• Introduced Agile methodologies, increasing team efficiency by 25% and accelerating project delivery times.
• Led teams to deliver high-quality, customer-centric solutions
Credentials
EXECUTIVE LEADERSHIP
- Executive Leadership, Rupert Murdoch Fellowship, Melbourne Business School (2024)
- Rising Leaders Forum, McKinsey & Company (2023)
EDUCATION
- Bachelor of Science in IT (Enterprise Systems), University of Technology Sydney, Australia (2014)
- Diploma in Professional Practice, University of Technology Sydney, Australia (2014)
TECHNICAL CERTIFICATIONS
- AWS Certified Solutions Architect
- Akamai Advanced Web Performance & Offload
- Akamai Kona Site Defender
- Akamai Media Delivery Foundations
Skills & Tools
STRATEGIC LEADERSHIP
- Executive Management & Digital Transformation
- Technology Strategy & Roadmap Development
- Budget Optimisation & Financial Oversight
- Vendor Management & Strategic Partnerships
- Product Development & Team Scaling
- Change & Organisational Transformation
- Global Team Leadership & Distributed Workforce Management
- Team Leadership, Mentorship, Succession Planning
CERTIFICATION & TOOLS
- AWS Certified Solutions Architect Associate
- Akamai Technologies (Web Performance, Kona Site Defender, Media Delivery)
- Salesforce CRM Platform
- Adobe Suite (Marketing Cloud, Analytics, Target)
- Programming Languages: Python, JavaScript, PHP, Kotlin
TECHNICAL EXPERTISE
- Cloud Architecture, DevOps & Serverless
(AWS, Docker, Kubernetes) - AI, Data Analytics & Big Data
(PySpark, Glue, Redshift) - Microservices, API Design & SaaS
(GraphQL, REST) - OTT Media & Streaming
- Martech & CRM Tools
(Braze, Klaviyo, Airtable, Salesforce) - Data Visualisation & Monitoring
(ELK Stack, Tableau, Power BI) - Enterprise Architecture, Cybersecurity & Compliance (DRM, Akamai, AWS, Nullify)
Where I spend time
INDUSTRY INSIGHTS
- ThoughtWorks: Cloud strategies for streaming scalability, aligned with my work on Hubbl.
- X-Team: Aligning tech with business goals, reflecting my innovations driving 40% ad revenue growth.
- Kayo CEO: AI-driven personalisation, echoing my success in boosting subscribers to 3M+ and ad serve rates by 300%.
ventures
CHIEF TECHNOLOGY OFFICER, CO-FOUNDER
Led technology innovation for startups across healthcare, automotive, fintech, social, and marketing sectors, delivering scalable solutions and driving business growth.
- Developed AI algorithms, big data platforms, and machine learning products to address key business needs.
- Launched full-scale platforms with rapid adoption and high user engagement.
- Built secure payment systems, analytics engines, and customer-focused applications, driving market success.