Career
OCT 2020 - MAY 2025
Executive Director, Product & Technology
Foxtel Group
Directed Streaming & Advertising, reporting to the Group CTO & CEO. CTO for Kayo, BINGE & Foxtel Media, driving growth, scale & transformation.
• Aligned technology investment with business strategy, managing an $80M+ budget & 250+ team while shaping roadmaps that accelerated customer growth, engagement & retention.
• Drove subscriber growth to 3M+ across Kayo & BINGE, increasing ad revenue 40% ($250M+) & tripling ad serve rates through platform & product improvements.
• Architected AI & data strategy to personalise customer experience, improve retention & increase engineering productivity through automation.
• Reduced tech churn 58%, cutting 10,000 cancellations & mitigating 70,000 with the 'Uninterrupted Streams' metric, reducing complaints 85% & improving retention.
• Improved platform stability & customer experience, reducing app complaints 35%, lifting app ratings from 1.7 to over 3.0 & scaling systems for peak demand.
• Delivered an end-to-end e-commerce platform using Salesforce, enabling cross-sell, partner integrations & new revenue channels.
• Architected a DevOps pipeline migrating on-premise to GitHub & AWS Mac, reducing build times from 6 hours to 10 minutes & release cycles from 3 months to 2 weeks.
• Scaled through offshore delivery centres, maintaining quality & reducing costs 20%.
• Redesigned the operating model & restructured teams, introducing an individual contributor track & rebalancing internal & external resources, increasing efficiency 18%.
• Led the transition to a product-led organisation, aligning business and technology around customer value, execution & speed to market.
OCT 2019 - SEP 2020
Solutions Architect
BINGE
Collaborated with executive leadership, including the Chief Product Officer and Technology Director, to lead BINGE's launch, aligning product and technology strategy with business goals.
• Architected a scalable platform using AWS for 10,000+ hours of content at launch, expanding to 20,000+ hours within 12 months, guiding a team of 80+ engineers.
• Implemented a microservices architecture, transforming legacy systems to support rapid user growth, increasing platform reliability by 35%.
• Expanded integration of subscription management systems and enhanced device compatibility across platforms, driving subscriber growth to 300,000+ by September 2020.
• Ensured platform security using Akamai Security and Bot Management, along with Digital Rights Management (DRM) to comply with studio content protection rules.
OCT 2018 - SEP 2019
Solutions Architect
Kayo Sports
Collaborated with executive leadership, including the Chief Product Officer and Technology Director, to lead Kayo’s launch, aligning product and technology strategy with business goals.
• Architected a cloud platform on AWS for 30,000+ hours of content, partnering with Cricket Australia, resulting in subscriber growth from 100K to 400K+ in Year 1.
• Designed acquisition, identity, and subscription systems, as well as streaming for 50+ sports, optimising performance with dual CDNs (Akamai & AWS) for high concurrency and low latency.
• Scaled infrastructure for peak events, supporting hundreds of thousands of users while leading an engineering team of 80+.
AUG 2016 - SEP 2018
Solutions Architect
FOX SPORTS AUSTRALIA
Drove technology strategy and architecture, leading 40+ engineers to scale digital platforms.
• Launched OTT products (WatchAFL, WatchNRL), opening new markets and unlocking new revenue streams through strategic partnerships with the AFL and NRL.
• Consolidated on-premise platforms into AWS cloud, reducing costs by 20% and improving scalability, engagement, and performance for 4M+ users.
• Migrated real-time messaging from Parse (Facebook) to Braze, boosting customer engagement
Aug 2011 - Jul 2016
Web Engineering Manager
FOX SPORTS Australia
Led the digital transformation of FOX SPORTS, scaling the web engineering team from 1 to 10, and driving significant growth across digital platforms.
• Delivered a multi-year roadmap for 4 platforms, resulting in 200% traffic growth and enhanced user experience through a full-stack re-architecture (React, Node, AWS).
• Implemented agile and DevOps practices, improving productivity by 30% and reducing time-to-market by 40%.
• Developed a user acquisition strategy that increased conversions and revenue by streamlining registration and paywall systems.
May 2008 - Aug 2011
Web Engineering Manager
trueLogic
Led the transformation of retail e-commerce platforms for clients in a fast-paced digital agency environment. Focused on modernising platforms and processes to drive measurable results.
• Modernised e-commerce platforms, boosting online conversion rates by 30%.
• Introduced Agile methodologies, increasing team efficiency by 25% and accelerating project delivery times.
• Led teams to deliver high-quality, customer-centric solutions
Credentials
- Rupert Murdoch Executive Leadership Fellowship, Melbourne Business School (2024)
- McKinsey Rising Leaders Forum (2023)
- Bachelor of Science in IT (Enterprise Systems), University of Technology Sydney, Australia (2014)
- Diploma in Professional Practice, University of Technology Sydney, Australia (2014)
- AWS Certified Solutions Architect – Associate
- Akamai Advanced Web Performance & Offload
- Akamai Kona Site Defender
- Akamai Media Delivery Foundations
Skills & Tools
- Business & Operating Model Transformation
- Product, Technology, Data & AI Leadership
- Executive Leadership & Organisational Design
- Digital Products & Commercial Growth
- Technology Investment & Governance
- Board, Investor & Executive Engagement
- Product-led Technology Leadership
- AI Platforms & Data Strategy
- Cloud Platforms & DevOps (AWS, GCP, Kubernetes, Docker)
- AI & Data Platforms (Python, BigQuery, Vertex AI)
- Modern Architecture & APIs (Microservices, GraphQL, REST)
- CRM & Digital Platforms (Salesforce, Braze, Klaviyo, Airtable)
- Streaming & Media (Akamai, DRM)
- Analytics & Observability (ELK Stack, Tableau, Power BI)
- Security & Governance
Where I spend time
ventures
CHIEF TECHNOLOGY OFFICER, CO-FOUNDER
Built technology and products for startups across healthcare, automotive, fintech, social, and marketing, taking ideas from concept to commercial launch.
- Built AI, machine learning, and data platforms that solved complex commercial and operational problems.
- Launched customer-facing platforms from concept to market with rapid user adoption.
- Built payment platforms, analytics products, and customer applications supporting growth across multiple industries.
INDUSTRY RECOGNITION
- ThoughtWorks: Featured discussing cloud strategies for streaming platforms.
- X-Team: Featured discussing aligning technology investment with business strategy.
- Kayo CEO: Recognised for AI-driven personalisation, contributing to subscriber growth and advertising performance.